Beko signs on to be title sponsor for Italian Serie A

BekoBeko, an international household appliance manufacturer with headquarters in Istanbul, has signed on to be the sponsor of the Italian Serie A league and Event League. Beko has been increasing their presence in European basketball community by inking deals to be major sponsors of various leagues since 2006. It was then that they agreed to be the ‘Main Sponsor’ of the Turkish Basketball League. They also sponsor the Professional Basketball League in Russia, BEKO Bundesliga League in Germany, and the Basketball League in Lithuania. The company has been main sponsors of the EuroBasket 2009, FIBA Asian Championship in 2009, 2010 FIBA World Championships, and the EuroBasket 2011.

1 Comment

  1. SRN on September 6, 2012 at 12:53

    Household name..

Leave a Comment

You must be logged in to post a comment.