The NBA D-League has signed a multiyear deal with Gatorade and will change the name to NBA G-League in 2017/2018. It will be the first sponsorship deal between a U.S. professional sports league and an entitlement partner.
There will also be a new logo for the G-League that will be featured on new game balls, team jerseys, on-court signage and digital properties. NBA G-League teams will also have assistance from the Gatorade Sports Science Institute to collaborate with programs to enhance player sports performance and recovery.
“This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance,” Gatorade Senior Vice President and General Manager Brett O’Brien announced.